Articles from Nissan

Crashes happen in an instant. Designing a safe vehicle takes years.

Patrick Dennis is a good listener. In fact, he has built a career on his ears. Countless hours of listening to music in cars, homes and concert halls have enabled him to precisely tune automotive speakers.

SK On and Nissan today announced a battery supply agreement that will support Nissan’s electric vehicle (EV) production in North America.

Neutral car colors are massively popular. For decades, paint colors have been trapped in grayscale. About 80% of today’s vehicles are some shade of gray, silver, white or black – up from 60% in 20041. Meanwhile, blue vehicles accounted for just 9% of sales in 20242. In a world where people crave individuality – custom sneakers, personalized playlists and a return of bold colors in pop culture – why are most cars colorless?

Charging your EV should be simple. That’s why Nissan has made it easier than ever for Ariya owners to plug in at more locations — including thousands of Tesla Superchargers.

Deep in the desert south of Phoenix lies Nissan’s Arizona Testing Center (ATC). Here, summer temperatures regularly exceed 115 degrees Fahrenheit, offering the ultimate proving ground for reliability.

Along a dusty two-lane highway in the Sonoran Desert sits Nissan’s Arizona Testing Center (ATC). Here, Nissan engineers put vehicles through extensive tests to help them withstand what Mother Nature has planned, from blistering heat to corrosive salt exposure, humidity and countless other conditions.

Nissan Motor Acceptance Company (NMAC) and INFINITI Financial Services (IFS) announced today the expansion of their innovative SignatureFLEX lease program to include drivers with legacy leases maturing on Feb 1. 2025 or after. This enhancement allows eligible lessees from both brands to purchase additional miles up to 30 days prior to lease end, delivering unprecedented flexibility and convenience to buyers.

Michigan winters are cold, but inside a unique chamber at Nissan Technical Center North America (NTCNA) near Detroit, it’s even colder.

One moment, Amanda Green was helping her coworkers at Nissan’s Canton Vehicle Assembly Plant. The next, she woke up in the emergency room.

The Nissan Rogue debuted in 2007 as a 2008 model, introducing innovative features that redefined expectations for small SUVs. Unlike most small SUVs on the market at the time, Rogue was based on a unibody platform, allowing for driving dynamics more like a sedan than a body-on-frame SUV. Plus, its weight savings provided far better fuel efficiency than traditional SUVs.

Around 5:30 a.m. on a February Sunday morning, four Nissan employees huddled in an empty parking lot alongside a camouflaged, all-new 2025 Nissan Kicks, shivering.

Inspired by the Italian island of Murano, famous for its centuries-old glassmaking tradition, the latest generation of Nissan’s premium crossover (coming early 2025) embodies both the name and spirit of this artisanal heritage.

The all-new 2025 Nissan Armada packages the latest innovative technologies with enhanced capability and an adventurous design. Maintaining the previous generation’s base pricing, the new Armada has a Manufacturer’s Suggested Retail Price (MSRP) starting at $56,5201 and is on sale in December.

Nissan has earned the #1 position in the mass market car segment of the J.D. Power 2024 U.S. Sales Satisfaction Index (SSI) Study, marking the company’s best performance in over three decades. This achievement underscores the dedication and hard work of Nissan’s dealer network in delivering a customer experience tailored to car buyers, with significant improvements across multiple satisfaction measures.

Nissan Motorsports and racing legend Chris Forsberg are reviving a beloved era in truck culture, partnering with Nissan Design America (NDA) to transform a Nissan Frontier PRO-X into a low-riding, performance-driven beast.

The 2025 Nissan Murano made its public debut today at Nissan Americas Headquarters, revealing the all-new crossover’s premium design and extensive list of new features and technologies.

Owning and charging a Nissan EV will become simpler and more seamless with the launch of the NISSAN ENERGY Charge Network. The new network allows Nissan Ariya and future Nissan EV drivers to use their MyNISSAN app to find charging stations, see real-time charger availability and pay for charging – all in one streamlined experience1.

The 2025 Nissan Armada’s1 engine, like its design, is built to meet a range of needs: from tackling harsh off-road terrain on the weekend to quietly transporting families during the week. Plus, it can tow up to 8,500 lbs.2

Nissan has entered into an agreement to invest in ChargeScape, a joint venture equally owned by BMW, Ford and Honda focused on electric vehicle-grid integration. Once the transaction is complete, Nissan will become an equal 25% investor in ChargeScape and will roll out ChargeScape’s services to its EV drivers across the U.S. and Canada.

Nissan Americas Headquarters in Franklin, Tennessee, is adding two second-life battery systems to help offset building power consumption and extend the use of electric vehicle batteries. The project is a core part of Nissan’s sustainability goals, contributing to the company’s mission of maximizing the use of repurposed and recycled materials while minimizing the amount of waste generated.

Enhanced with a refreshed design, higher towing capacities and updated technology, the 2025 Nissan Frontier is now available with a starting Manufacturer’s Suggested Retail Price (MSRP)1 of $32,050.

Building on a legacy of capability, the all-new 2025 Nissan Armada undergoes a significant transformation that enhances on-road comfort, ushers in greater levels of craftsmanship, seamlessly incorporates the latest technologies and opens new off-road frontiers with the nameplate’s first PRO-4X grade.

Nestled in the mountains of small-town western Connecticut, Lime Rock Park has an illustrious past of big-time motorsports dating back to the 1950s, hosting major series like NASCAR and the IMSA SportsCar Championship.

The Nissan Heisman House enters its 14th season as football’s most sought-after fraternity with the debut of Reggie Bush and a partnership with EA SPORTS College Football 25.

You can hear the Nissan Formula E Team garage before you see it. On race day, the garage is filled with the sound of equipment whirring, engineers discussing final adjustments and plenty of bass-heavy music amping up the team.

All-new and loaded with more features than ever, the 2025 Nissan Kicks delivers compelling value with impressive crossover utility. The new Kicks is on sale now with Manufacturer’s Suggested Retail Prices (MSRP) starting at $21,8301, less than a $500 increase over the previous generation model.

During the 1980s, amid a wave of technological advancements, one vehicle emerged as a standout in the racing world: the Nissan GTP ZX-Turbo. Competing in the International Motorsports Association (IMSA) GT Series from 1985 to 1990, this car embodied Nissan’s determination to outpace the competition.

The 2024 Nissan Rogue was named a Top Pick in the New Parents category in the 2024 Newsweek Autos Awards. The publication evaluated vehicles across 13 categories that are aligned with car buyer behaviors, and identified Rogue as an ideal vehicle for drivers with growing families.

The 2025 Nissan Frontier doubles down on its relentless spirit with a rugged new design, enhanced utility for work or play and updated technology that simplifies every journey. Headlined by greater availability of the useful 6-foot bed, an increased maximum tow rating and a larger available infotainment system, the enhancements to Frontier are driven by customer feedback and Nissan’s efforts to ensure the truck delivers more of what drivers desire.

As a self-professed dog lover who volunteers with a Middle Tennessee dog rescue and has two canines of her own – Cooper, a nearly 4-year-old Boxer and Charlie, a 3-year-old Boxer/Australian Shepherd mix – Rachel Edwards knows how crucial it is to use a high-quality car seat cover.

Electric vehicles may be known for being quiet, but a day at a Formula E race is anything but. The track is alight with activity, from engineers making final hardware adjustments to racecars flying past at speeds nearing 200 mph.

The Nissan Foundation is awarding $1.2 million in grants to 44 nonprofits promoting cultural understanding that leads to acceptance and appreciation of our differences. This is the most the Foundation has awarded in a single grant cycle. Grant recipients are based in communities surrounding Nissan facilities in Southern California, Middle Tennessee, Central Mississippi, Dallas/Ft. Worth, Southeast Michigan, New York City, North Central New Jersey, and Atlanta.

The 2025 Nissan Rogue is ready for even more adventure both on and off the open highway, with a new rugged Rock Creek edition and the introduction of ProPILOT Assist 2.1 driver assistance technology. These further enhancements to Nissan’s popular SUV follow a stunning visual refresh for Rogue and the addition of Google built-in for the 2024 model year.

Reflecting the company’s continued focus on quality and customer satisfaction, Nissan rose an impressive seven ranking positions in the J.D. Power 2024 U.S. Initial Quality StudySM (IQS). In this year’s study, Nissan Motor Co. improved from 13th to 6th overall in the automotive industry for initial quality. Additionally, the Nissan Murano once again was named best in the Midsize SUV category for initial quality.

New Nissans are packed with technology. From ProPILOT Assist to Safety Shield® 360 to the MyNISSAN app, there are countless ways that technology can help make driving a Nissan easier. And while engineers have worked hard to make getting to know the tech seamless, learning it can still be daunting for owners – especially those who haven’t driven a Nissan lately.

The introduction of the R35 GT-R stunned the world with its staggering performance, cutting-edge design and value in the supercar class. And while production of the current-generation GT-R (also known as R35) will soon end for the U.S. market, it will continue to generate thrilling stories.

A testament to the company’s work to foster a supportive and inspiring environment for all employees, Nissan has been certified as a Great Place to Work in the U.S. for the second consecutive year.

With functional aerodynamic design including spoilers, air intakes and a rear wing, the Nissan GT-R looks fast – and turns heads – even standing still. That goes double for the many GT-R models adorned with distinctive and even color-changing paint.

In a sea of luxury SUVs, what makes a flagship vehicle stand out? Tom Hu, a senior interior designer on the all-new INFINITI QX80 team, says that in a large vehicle, the little things matter most.

The pursuit of diversity, equity and inclusion (DEI) is more important than ever in today’s interconnected world of business and society. At Nissan, DEI impacts the way we serve customers, connect with valued partners, and engage employees. It is a core part of Nissan’s ambition to make mobility cleaner, safer and more inclusive for all. And integrating these principles supports our company goals.

When Kayla Kilgore, a Nissan body systems design engineer, learned she was pregnant in early 2023, the first-time mom had a unique idea to document her baby’s growth. While she had seen plenty of parents using things like fruit and household objects for comparison, she turned to her automotive passion to track just how big her little one was getting.

Examine the sole of most athletic shoes, and you’ll find a grippy crosshatch pattern in the rubber. Look closely at the 2025 Nissan Kicks, and you’ll notice a similar geometric design on the front bumper and rocker panels. It’s one of many sneaker-inspired cues found throughout the vehicle, and an example of how Nissan designers looked beyond the automotive world to deliver a fresh, bold look.

Revealed in August 1986, the Nissan Pathfinder – called Terrano in the Japanese market – was developed with a bold goal in mind. As written in the original press release, “vigorous efforts were made to create the characteristics of a passenger car in an off-road 4WD model.”

The latest chapter for the legendary Nissan GT-R takes shape with the introduction of two new, limited-production special editions to close out the 2024 model year. Building on the changes already announced for the 2024 GT-R, the T-spec Takumi Edition and Skyline Edition pay homage to the performance vehicle that has been an iconic nameplate of the Nissan lineup for decades.

When Jane Vaden Thacher joined her family’s business in 1994, she set an ambitious goal: to open and own a brand-new dealership at a younger age than her father, who opened his first dealership at 41 years old.

The 2024 Nissan Ariya is on sale now with a starting Manufacturer’s Suggested Retail Price1 (MSRP) from $39,590 with enhanced MSRP across all trim levels to appeal to a wider audience of EV buyers.

The 2024 Nissan Z NISMO was engineered to lap the track again and again… and again. Hitting the team’s aggressive benchmarks meant fine-tuning hundreds of parts and countless hours of intense testing.

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Nissan and TelevisaUnivision, the world’s leading Spanish-language media and content company, are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.

Nissan is bringing the thrill of rugged adventure to the 2024 Chicago Auto Show with two new vehicles: An off-road-ready version of Frontier and an Ariya electric crossover that tackled an immense adventure across continents.

It takes years of steadfast dedication to develop a video game that accurately portrays the forested twists of the Nürburgring or the infamous “Corkscrew” at Laguna Seca.

Nissan delivers cutting-edge technology across its vehicle lineup, and Rogue, Nissan’s best-selling2 SUV, is no exception. New for the 2024 model year, the Nissan Rogue SL and Platinum will feature class-exclusive3 Google built-in, with Google Assistant, Google Maps and more on Google Play. With a high-definition 12.3-inch touchscreen, the new available infotainment system helps make every journey more convenient thanks to cloud-based connectivity.

Offering the most standard safety features1 and best gas-engine fuel economy in its class2, the refreshed 2024 Nissan Rogue will be on sale soon with a Manufacturer’s Suggested Retail Price (MSRP)3 of $28,320.

Overlooking his new house in Nashville, Theo Caldwell took a moment to reflect.

The increased illumination of LED (light-emitting diode) headlights creates a dilemma: It allows drivers to see more clearly ahead, but can cause additional glare for drivers in the oncoming lane. This has led to growing frustrations for nighttime drivers -- especially during the dark winter months.

The Tennessee Titans and Nissan North America today have reached an agreement on a 20-year, exclusive naming-rights partnership that brands the new Titans home venue as ‘Nissan Stadium.’ This announcement further solidifies the partnership held between the Titans and Nissan since 2015.

Nissan pays homage to its motorsports heritage with the Safari Rally Z Tribute1 built by Tommy Pike Customs and a replica Datsun 240Z Safari rally car at this year’s SEMA show.

Nissan will bring motorsports excitement and off-road inspiration to the 2023 SEMA show, with thrilling concept vehicles set to debut at the aftermarket and customization expo at the Nissan booth #52141 at the Las Vegas Convention Center, Oct. 31-Nov. 3.

Nissan continues to enhance its best-selling crossover and reinforce the company’s commitment to bringing the latest technology to its most popular vehicles. The 2024 Nissan Rogue receives a bold exterior refresh and significant available technology upgrades to make every trip more convenient and better connected. Building on its strong core of family-friendly design, flexible storage space and an efficient turbocharged powertrain, the 2024 Rogue becomes even more attractive.

As Nissan invests in U.S. manufacturing to support its long-term vision, Ambition 2030, the company is announcing changes to its manufacturing leadership team.

Offering outstanding value with the most standard safety technology in its class1, plus best-in-class front legroom2 and headroom3, the 2024 Nissan Versa is on sale now from a starting Manufacturer’s Suggested Retail Price (MSRP)4 of $16,130 – the lowest starting MSRP of any new car in America5.

The new halo in Nissan’s multi-decade legacy of sports car performance and excitement, the limited-availability 2024 Z NISMO is on sale now with a starting Manufacturer’s Suggested Retail Price (MSRP)1 of $64,990.

Updated for the new model year with refreshed styling, improved fuel economy1 and additional premium features, the 2024 Nissan Sentra is on sale now with a starting Manufacturer’s Suggested Retail Price (MSRP)2 of $20,630. Sentra is offered in S, SV and SR grades.

With daring style, best-in-class fuel economy1 and standard Nissan Safety Shield® 3602, the 2024 Nissan Kicks is on sale now with a starting Manufacturer’s Suggested Retail Price (MSRP)3 of $20,790.

The rugged and tech-filled 2024 Nissan Frontier is on sale this fall with a starting Manufacturer’s Suggested Retail Price (MSRP)1 of $29,770.

The Nissan Heisman House − the House built for Heisman Trophy winners − returns with a brand-new campaign featuring television spots, influencer collaborations and digital experiences that connect college football fans with their favorite players.

Combining flexibility, advanced technology and premium features, the 2024 Pathfinder is on sale now with a starting Manufacturer’s Suggested Retail Price (MSRP)1 of $35,810.

Featuring the most standard horsepower and safety features in its class (excluding EVs)1, the 2024 Nissan TITAN is on sale now with a starting Manufacturer’s Suggested Retail Price (MSRP)2 of $45,770.

The 2024 Nissan Z doubles down on thrilling performance with the return of Z NISMO, delivering an exhilarating track-ready experience for enthusiast drivers. The NISMO grade builds on the capabilities of the Z Sport and Performance grades for those who seek more excitement and dynamic performance. Targeted enhancements amplify the precisely tuned Z to excite drivers of all abilities.

Nissan has reached an agreement with Tesla to adopt the North American Charging Standard (NACS) beginning in 2025, providing Nissan customers even more choices when it comes to charging their electric vehicle. Nissan is the first Japanese automaker to announce future product support for NACS.

For more than a decade, the all-electric LEAF has played a key role in shaping Nissan’s vision for empowering EV mobility, offering innovative technology and accessible value. The 2024 Nissan LEAF is on sale now with a starting manufacturer’s suggested retail price (MSRP)1 of $28,140.

Supporting Nissan’s continued focus on customer satisfaction and commitment to vehicle quality, the 2023 Nissan Murano and Nissan Maxima have both received honors in the 2023 J.D. Power U.S. Initial Quality StudySM (IQS).

A new chapter of thrill is coming for the worldwide Nissan Z fan base later this summer.

Those who cannot get enough of Bryce Young’s path to professional football can soon learn more about his journey in “Being Young,” an authorized short streaming documentary profiling the 2021 Heisman winner. The film launches Friday, May 26 on ESPN+, and will air on ESPN2 on Tuesday, May 30 at 7 P.M. Eastern Daylight Time.