Articles from Amperity

Amperity, the leading AI-powered customer data cloud, today released its 2025 State of AI in Retail report, a new survey highlighting how retail businesses are rapidly embracing AI, but often lack the foundational data infrastructure needed to unlock its full potential.

Amperity, the AI-powered customer data cloud, today announced the appointment of Dr. Grigori Melnik as chief product officer. A seasoned product executive with more than 25 years of experience leading platform innovation across high-growth startups and global enterprises, Dr. Melnik will lead Amperity’s product strategy and execution during a period of rapid growth and industry transformation.

Amperity, the AI-powered customer data cloud, today announced that it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Retail Customer Data Platforms 2025 Vendor Assessment (doc #US52040225, June 2025). The evaluation was based on several criteria evaluating CDP solution capabilities, including real-time personalization, generative AI and data activation, as well as company vision and strategy.

Amperity, the AI-powered customer data cloud, today launched Chuck Data, the first AI Agent built specifically for customer data engineering. Chuck uses Amperity's years of experience and patented identity resolution models, trained on billions of data sets across 400+ enterprise brands, as critical knowledge behind the AI. Chuck runs in the terminal and empowers engineers to quickly understand their data, tag it, and resolve customer identities in minutes - all from within their Databricks lakehouse.

Amperity, the leading enterprise customer data cloud, today announced the launch of the industry’s first Identity Resolution Agent, a breakthrough innovation designed to help data teams rapidly unify fragmented customer data and build the AI-ready foundation enterprises need to drive growth.

Fleet Farm, a leading Midwest retailer, today announced it has selected Amperity's Customer Data Cloud to modernize its customer data infrastructure and enhance its loyalty program capabilities. The platform's advanced AI-driven identity resolution and out-of-the-box ML models will enable Fleet Farm to unify customer data across retail stores, home shipping, and loyalty programs, while dramatically improving their speed to market with personalized experiences.

Amperity, an AI-powered customer data cloud, today announced the appointment of Dawn G. Lepore as Chairman of its Board of Directors. Lepore, a seasoned technology executive and former CEO of drugstore.com, brings decades of leadership experience in digital transformation, financial services, and retail innovation.

Amperity, an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing operations strategy. This strategic move enables Dr. Martens to recognize and engage customers consistently across all channels, driving significant performance improvements.

Today, Amperity, an AI-powered customer data cloud, announced the appointment of Rob Ferguson as its new Chief Revenue Officer. With over 20 years of experience scaling go-to-market organizations, Ferguson will accelerate the company’s strong market momentum and help enterprise brands transform complex customer data into business value.

Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse into actionable business assets through its Lakehouse architecture.

Amperity, an AI-powered customer data platform, today announced it has been named one of the fastest growing companies on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 30th year.

Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced the appointment of Tony Alika Owens as its new Chief Executive Officer and member of the board. With over 20 years of experience scaling global sales and enterprise operations, Owens joins Amperity amid strong market momentum, as the company advances its mission to help brands transform complex customer data into business value.

Amperity today announced that it has been recognized as a Customer Data Platform Leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced that it has appointed Chris Polishuk as its Chief Revenue Officer to lead its global go-to-market teams, enhance sales strategies and expand market reach.

Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced it has expanded its paid media capabilities to help brands close the digital advertising feedback loop with a first-party data advertising graph. Now brands can regularly measure the total impact of their digital advertising campaigns across online and offline sales. This unprecedented visibility enables marketers to optimize their advertising budgets daily to drive the highest return on ad spend (ROAS).

Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced it has been awarded the “Communications, Media and Entertainment Partner of the Year” Award by Databricks, the Data and AI company. With Databricks and Amperity, brands such as Paramount and Vail Resorts have maximized the value of their customer data, lowered costs, and increased data democratization to generate and share insights to their downstream systems and business users.

Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announces a new composable approach for customer data management: the Lakehouse CDP. Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data. IT teams can optimize how data is stored and processed with any platform that uses lakehouses’ open table formats to save time and lower costs. This composable and more secure flow of data ensures brands can fuel the data-intensive demands of Generative AI and 1:1 personalization with high-quality data.

Amperity, the leading AI enterprise customer data platform (CDP) for consumer brands, today announced two new generative AI capabilities, Explore and Assist, that join existing AI-powered capabilities, Stitch and Predict, to create a comprehensive suite collectively known as AmpAi. Amperity is focused on fixing the data quality and access challenges many brands face with traditional CDPs. With AmpAi, brands can be confident that they are making decisions based on a trusted data foundation to determine the best way to engage with customers and power downstream AI technologies.

Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing customers with solutions that offer improved audience and customer data management capabilities for marketers and digital agencies.

Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.

Amperity, the leading AI-powered customer data platform (CDP) for enterprise brands, today announced that it has been recognized as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalized customer experiences and drive revenue growth.

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, announced today Shiseido Americas Corporation selected Amperity to be the foundation of its first-party data strategy to help create connected and personalized digital experiences across all of its brands.

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced it has been awarded the 2023 Built on Partner of the Year Award by Databricks, the Data and AI company. With Databricks and Amperity, brands such as Caleres, a global footwear company, have maximized the value of their customer data, minimized costs, and increased data democratization to generate and send insights to their downstream systems.

Palace Resorts, an all-inclusive vacation provider with properties in Mexico and Jamaica, announced it selected Amperity, the leading enterprise customer data platform (CDP) for consumer brands, to integrate its first-party data strategy to enhance end-to-end guest experiences.

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Forever 21 has selected Amperity as the critical foundation to maximize the value of its omnichannel data through the delivery of relevant, personalized customer experiences. With Amperity, Forever 21 will be able to reach more consumers, while enriching advertising campaigns through insights on cross-channel behavior, data science scores, and content affinities.

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $300 billion in digital ad spend annually. Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running, and Wyndham Hotels & Resorts, have achieved match rates as high as 85% on key channels, improve return on ad spend (ROAS) by up to 5X, and experience up to 90% faster activation time for new campaigns.

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, today announced a partnership whereby Amperity will become Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximize the value of its omnichannel data through the delivery of relevant, personalized customer experiences. With Amperity, MillerKnoll will be able to leverage its customer data to reach more consumers, while enriching advertising campaigns through insights on cross-channel behavior, data science scores, and content affinities.

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Rhone, the premium performance lifestyle brand, has selected Amperity as the critical foundation to maximize the value of its omnichannel customer data to deliver personalized customer experiences.