Operative Launches AOS + OnAir Local to Transform Local Broadcast Advertising Sales and OperationsLocal Broadcast Companies Can Unify Linear and Digital Ad Sales, Trafficking and Operations to Accelerate Revenue Growth
Operative AOS Enables Blended “Linear Streaming” Revenue ManagementMedia Companies Can Achieve a True Hybrid Media Strategy by Selling Up-Front and Delivering Dynamically For Premium Live and On-Demand Events
Operative.One and STAQ AOS Available on Google Cloud MarketplaceOperative’s Suite of Revenue Management and Reporting Solutions Directly Available to Google Cloud Users
Operative Launches AOS on AWS MarketplaceStreaming, Linear and Digital Media Customers Can Easily Access AOS Through Expanded Partnership
Goldbach Media Partners with Operative to Launch Advanced Ad Management SolutionGoldbach to Leverage Operative’s new converged advertising platform (AOS) to Modernize their linear and digital ad stack
Operative Announces Adeline, A New AI Platform for Media CompaniesThe First Intuitive AI Technology That Enhances Productivity Across the Entire Revenue Workflow
Operative Release “Four Paths To Publisher Growth In 2024”Report Provides Opportunities for Publishers to Innovate Through Media Upheaval
Operative and Revenue Analytics Partner to Transform Pricing Unification Through RateOptics and AOS IntegrationNEW YORK, Nov. 15, 2023 (GLOBE NEWSWIRE) -- Operative and Revenue Analytics have announced a partnership to deepen the direct integration between Revenue Analytics’ RateOptics’ pricing software and Operative’s AOS unified cloud-based revenue management platform. This partnership will enable joint customers to access time sensitive rate cards across multiple advertising assets, delivering dynamic pricing and increased inventory yield within AOS. The two companies share a vision of converged selling through centralized, unified technology and this is the next step in their strategic partnership.
Fincons Group and Operative accelerate monetization opportunities for Media and Broadcast businessesThe companies will reveal their new collaboration at IBC 2023, which enables Fincons to implement and integrate Operative’s AOS Platform™ and Operative to include Fincons’ AllRights product into its offering
Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the CloudNEW YORK and STOCKHOLM, Sweden, Sept. 11, 2023 (GLOBE NEWSWIRE) -- Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of self-service sales tools, including automated media planning, billing, reconciliation and proposal automation. These tools will be integrated, creating a streamlined workflow for a self-service platform for buying Converged TV (combined Digital and Linear TV).
Publishers Face Low CPMs, Pushing Premium Inventory to Private Channels Operative FindsPublishers can drive growth by leveraging Operative’s Benchmarking to surface revenue driving insights
Operative AOS Now Fully Available on Google CloudNext-Generation Order Management Solution Delivers Interoperability Across Converged Ad Sales
Operative and Advisr Announce Expanded Partnership to Automate Pre-Sales Planning and Proposal GenerationNEW YORK, June 22, 2023 (GLOBE NEWSWIRE) -- Operative has announced an expanded partnership with Advisr that brings its suite of sales tools including, AI driven recommendation engine, automated media planning and proposal automation to its new AOS platform. The combined solution will be available as an optional application for Operative clients on the AOS platform, the company’s cloud-based solution for managing advertising workflows across digital and linear platforms and inventory. The new AOS module automates complex tasks associated with creating cross-platform media plans and proposals, while giving planning and sales teams powerful new tools for optimizing inventory and yield on every ad buy.
Operative and Audience Platform Partner to Unlock Next-Gen Currency and converged workflows for Advertisers and Media CompaniesEnd-to-End Offering Delivers Automation and Scale, Enabling Major Leap Forward in Cross-Channel Advertising Using Specific Currencies like ROI, Attribution, Reach and Frequency
Operative Expands AOS Rollout to All Key VerticalsBlue-Chip Clients Including Sinclair Broadcast Group, TelevisaUnivision and FOX Have Adopted Operative’s Cloud-Native Solution to Automate and Transform Media Sales Operations
Operative to Offer AOS Platform on Google Cloud for Retail MediaNEW YORK, Dec. 27, 2022 (GLOBE NEWSWIRE) -- Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google Cloud. With the AOS platform available on Google Cloud, leading retailers will be able to seamlessly access and deploy AOS to facilitate advertising sales operations and analytics as they scale their digital retail businesses. Operative AOS on Google Cloud, designed for Retail Media Networks, is targeted to launch in early 2023.
Operative Deepens Executive Bench With The Appointment of Four Industry LeadersNEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Operative has announced the recent addition of Lindsay Van Kirk, SVP of Product, Mike Pollard, SVP of Strategic Partnerships, David Dembowski, SVP of Sales and Peter Schultz, VP of Digital Sales. Earlier this year, Operative welcomed CEO Michael Grossi and Chief Commercial Officer, Ben Tatta to lead the next phase of Operative’s growth with a focus on product development, client development, and international expansion. These recent hires join the new leadership team to drive the company’s strategy forward.
